TheScore Bet’s testing phase is complete.

As of today, the NJ sports betting app is live and available to all iOS and Android customers.

The press release announcing the official launch in New Jersey offers a little teaser of what customers can expect: A platform that “delivers a holistic media and betting experience.”

However, this launch is unique compared to the rest of the field.

How, you ask?

Because theScore is the first media company in North America “to create and operate a mobile sportsbook in the United States.”

Fox Bet (connected with Fox Sports), launched early Saturday morning in NJ. But in that case, we are talking about a rebranded app replacing BetStars from The Stars Group.

TheScore sportsbook was built from the ground up.

A ‘seamlessly integrated’ sportsbook app

For that reason, John Levy, founder and CEO of theScore, is excited about sharing the finished product with NJ bettors.

He sums things up by calling the app “a completely unique and ground-breaking mobile sports betting experience.”

Plus, the product is natively built and “seamlessly integrated with our market-leading media app.”

“Millions of sports fans all over North America were already using theScore, with many relying on our data and content to help inform their betting decisions,” said Levy.

“Now, starting with fans in New Jersey, we’ll be able to bring the bet right to them.”

What we know about theScore sportsbook

TheScore Bet fills the third and final allotted skin under the Monmouth Park license. William Hill NJ and PlaySugarHouse sportsbook are the others.

The newest offering is built from the ground up by the same production team behind the company’s industry-leading sports app. It incorporates backend sports betting platform technology from Bet.Works.

Users who have an account at theScore will need to create a new login for the betting app and then link the two accounts.

Here are some features available to NJ bettors:

  • Easy-to-use interface
  • Wide variety of pre-game/in-game markets and betting options
  • “Lightning-fast” scores and in-game data
  • Early cash-out
  • Easy and secure deposit and withdrawal options

NFL and college football betting markets may be heating up, but theScore Bet customers have several other markets, too:

  • NBA
  • NCAA
  • MLB
  • NHL
  • Soccer betting (UEFA Champions League, English Premier League, and MLS, included)

Plus, wagers on golf, tennis, and combat sports are coming soon.

However, deposit options are somewhat limited for the time being. TheScore Bet includes credit card (Visa/MasterCard/Discover), Bet Play, and Play+. But those options will likely expand in the near future.

Here’s more from Levy:

“We’ve always believed sports betting is just one facet of the overall fan experience, and now with theScore Bet we can deliver sports betting the way it was meant to be.”

TheScore Bet and the media connection

But what separates this app from the competition is the way it brings the media and sports betting audiences together.

For instance, the users’ favorite teams, leagues, and games from theScore sports app sync automatically to show personalized betting options in theScore Bet.

At the same time, any wagers placed can then be tracked in real-time on theScore app. This means that when using theScore, you can navigate to the corresponding bet by clicking a “Go to theScore Bet” button on the app:

Call it a unique cross-selling feature. There is also a bet mode feature that provides players with:

  • Instant access to faster scoring updates and data
  • Real-time odds
  • Live bet tracking
  • Additional betting content
  • Seamless betting calls-to-action

Sweet 16 of NJ online sports betting

TheScore sportsbook officially arrives two days before the Green Bay Packers and Chicago Bears kick off the 2019 NFL season on Thursday night. (Currently, theScore shows the Bears as 3-point favorites over the Pack.)

Fittingly, the NJ online sports betting field stands at a Sweet 16. Bet365 NJ also opened its doors in August, too.

Unibet NJ sportsbook remains on the coming soon list.

As far as theScore Bet goes, the NJ market is just the start of bigger things to come. The company has market access across 11 additional states via a partnership with Penn National Gaming.

The $40 million investment

The NJ sports betting launch was one of two big announcements to come out of Toronto today.

In a separate press release, Score Media and Gaming Inc. (parent company of theScore sportsbook), announced an investment agreement with a fund managed and controlled by Fengate Asset Management.

The firm’s private equity team will invest $40 million in theScore to “fund the growth and development of the company’s media and sports betting businesses.”

Levy said theScore “is focused on becoming a leader in mobile sports gaming in North America and this strategic investment significantly enhances our ability to execute on this plan.”

“Fengate is recognized as a highly respected and experienced investor across North America, with significant expertise in the gaming industry. They are the perfect strategic investment partner as we launch our best-in-class mobile sportsbook in the United States.”

And that plan is just getting started in New Jersey.

Bill Gelman

About

Bill Gelman is a veteran sports writer based just outside of Philadelphia and not too far from the Jersey Shore. Bill spends time in Atlantic City writing about casino openings and expansions, special events and world championship boxing at Boardwalk Hall. He is now adding NJ sports betting and online gambling to the mix.